General Manager

Impact Museums is a top producer of immersive experiences which combine the latest technologies, incredible story-telling, and groundbreaking visuals to create truly inspiring experiences at the intersection of entertainment, culture and social impact. The Company tours and presents these experiences at live entertainment venues across the country including its owned and operated venues located in 6 of the top 10 markets across the United States. These venues were designed and developed to host a wide range of events ranging from cutting edge projection mapping experiences using state of the art digital animation technology to traditional live entertainment touring productions to special events for some of the largest global brands.

In addition to producing its own content at Impact Studios, Impact Museums partners with top creators to expand their proprietary IP as well. Its first partnership was with the visionary creators of Immersive Van Gogh, a $100M+ global hit, which IM helped launch across the United States during the pandemic. The IM team is made up of award-winning industry leaders who collaborate every day with brilliant creatives, social advocates, and corporate partners to build the future of experiences and to leave a positive impact on our world.


Impact Museums is seeking a General Manager to join the team in the Atlanta area. The General Manager will be the main representative of a brand new venue (set to open Spring of 2023) and will carry and lead a strong vision for their venue and team. This new two-story venue is a mixed use entertainment facility. The 45,000 square foot venue has 25,000 square feet of programming and event space along with a large hospitality and retail space.

This individual will play a critical role in providing support, supervision, and guidance to their leadership team and frontline associates with responsibility for all aspects of operations for their venue.


  • Oversee the day-to-day operations of the venues within the policies and guidelines set forth by the executive leadership team
  • Provide supervision for all hourly and salaried staff members
  • Work closely with department leadership teams to ensure growth, increase efficiency, promote positive team morale, and minimize risks to the business
  • Develop KPIs and conduct annual evaluations for individuals and outline team action plans. Propose compensation recommendations to department director
  • Establish priorities and lead key operational initiatives such as employee relations, guest relations, revenue generation, and operating efficiencies
  • Hold departmental staff meetings to discuss areas of improvement and status.
  • Maintain open door policy with staff
  • Monitor progress of staff & management. Follow up/follow through to support and assist team members in reaching goals (continual coaching, training, and guidance)
  • Ensure a timely operation of multiple exhibits and implement the safety procedures and protocols and in compliance with state, federal and local regulations as well as company and brand standards
  • Work closely with operations team on developing policies and procedures, assisting in operations planning and cost estimates, and overseeing staff for assigned venues and projects
  • Manage and maintain relationships with third-party suppliers, such as on-site cleaners and security staff as necessary
  • Open/close venue, with assistant manager, ensuring proper procedure and protocol has been met to safely secure building
  • Implement HR, health, and safety procedures put in place to protect staff and patrons
  • Develop, recommend, and monitor budgets & objectives to ensure management meets performance goals and achieves both short-term and long-term profitability
  • Prepare, examine, and analyze accounting records, financial statements, and other financial reports to assess accuracy, completeness, and conformance to reporting and procedural standards
  • Identify and prospect supplemental programming and events
  • Other duties as assigned by Impact Museums management


  • At least 5-7 years as an Assistant General Manager or General Manager in a high volume ($5M+ annual revenue) live entertainment, exhibition, or hospitality enterprise. Immersive entertainment experience is a plus
  • Minimum of a bachelor’s degree OR equivalent years of relevant industry experience; Bachelor’s or Advanced Degrees in Finance and/or Business are a plus
  • Excellent communication, time management, and organization skills
  • Significant experience in profitability analysis and budgeting, including creation of financial spreadsheets within Microsoft Excel
  • Experience managing, developing, and building a team and culture
  • Experience in opening and launching of new venues
  • Experience managing ancillary services including, but not limited to: merchandising, food and beverage, and ticketing is preferred
  • Experience with sponsorships, partnerships, and booking is preferred
  • Multi-unit management experience is preferred
  • Energy and enthusiasm
  • A high level of self-awareness, receptivity to change, and integrity
  • Availability to work varied shifts, including evenings, weekends, and holidays
  • Ability to stand and walk for long periods of time including maneuvering up and down stairs
  • Ability to obtain required licenses and certifications for your location as needed


  • The role is located in Atlanta, GA
  • Must be able to tolerate loud noise levels & busy environments
  • Work is full time and on-site
  • Must be willing to travel to work events during evening and weekend hours, as required, to meet deadlines

Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Impact Museums for a visa.


Impact Museums strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

BIPOC and LGBTQ+ individuals are strongly encouraged to apply.


The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.