Bio
Hi, I’m Hayden, a budding creative producer, and designer who has found a passion for experiential storytelling and themed entertainment projects– all enhanced by technology. For me, there’s nothing like an in-person moment that fosters imagination and encourages the rare feeling of being in the present.
I’m part of NYU’s class of 2020 majoring in Media, Culture, and Communication (MCC) with a minor in Business of Entertainment, Media, and Technology (BEMT). This past summer, I completed a Master’s degree with the inaugural Interactive Media Arts Low Res program at NYU.
I’m motivated by a desire to craft meaningful and memorable experiences for others through technology.
Education
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June 2020 - June 2021
New York University Interactive Media Arts
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2016-2020
New York University Media, Culture and Communications
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Minor in Business of Entertainment, Media, and Technology (BEMT)
Work & Experience
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Creative Production Intern SuperflyJanuary 2021- May 2021
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• Part of team that planned and executed immersive themed experiences exploring popular film and TV franchises, including “Friends” and “The Office”
• Synthesized dense information from internal team members, clients and vendors for upcoming experience logistics, including guest throughput, audio/visual locations, scenic layouts, and load-in/load-out plans
• Digitally crafted important logistical assets in InDesign and Illustrator for internal, client and vendor communication. Assets include guest throughput maps, graphic layouts, experience touchpoint callouts, and color-coded exhibit plans -
Intern Super ImpulseFebruary 2021-present
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• Executed an overhaul of Super Impulse’s Amazon stores, from layout to design, arranging their sub-brands and vast product catalogue in an easy-to-navigate and visually appealing way—the result saw direct improvements in page views and sales
• Built comprehensive decks for external team members, sales representatives, retail and license partners, including Walmart, Hasbro, Target, Urban Outfitters, and Bandai Namco -
Production Coordinator Invisible NorthSeptember 2019-Aprile 2020
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• Supported account executives in building, budgeting and marketing campaign proposals and re-cap decks to meet benchmarks of key national advertisers
• Researched social media analytics across all platforms (FB, TW, IG, YT), extracting a cohesive story for clients
• Tracked and contextualized trends for a comprehensive branded content competitive analysis, arming departments across the company with vital industry updates -
Integrated Strategy Intern Bleacher ReportJune 2019-August 2019
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• Supported account executives in building, budgeting and marketing campaign proposals and re-cap decks to meet benchmarks of key national advertisers
• Researched social media analytics across all platforms (FB, TW, IG, YT), extracting a cohesive story for clients
• Tracked and contextualized trends for a comprehensive branded content competitive analysis, arming departments across the company with vital industry updates
Professional Skills
- Adobe Creative Cloud
- Attention to Details
- Collaboration
- Concept Development
- Copywriting
- Hootsuite
- HTML/Javascript/Css
- Keynote
- Miscrosoft Office
- Physical Computing with Microcontrollers
- Production Planning and Scheduling
- Python
- Quick Learner
- Relationship Management
- Sketchup
- Sprinklr
- TouchDesigner
- Unity