Bio
PROFILE
LILY TAYLOR
Creative Technologist and Strategist
Enthusiastic creative with expertise in experiential and phygital marketing through extended reality (XR) technologies, focused on blending digital and physical worlds to create memorable, buzz-worthy brand experiences. Inspired by using immersive tech and storytelling to forge authentic connections between brands and consumers. Experienced in idea generation, event curation, and technical execution with augmented and mixed reality; skilled in identifying emerging trends to push boundaries whilst staying culturally relevant. Hardworking and committed to delivering pioneering solutions that elevate brand experiences and engage audiences both online and in real life.
PROJECTS
Freelance Practitioner|NESS Project Volume One
Mixed Reality and Multi Sensory Fashion Exhibition| 10.09.24-11.09.24
Collaborated with fashion designer Dylan Furness, founder of The Ness Project, to create an augmented and mixed reality exhibition, blending cutting-edge technology and storytelling to immerse consumers in his brand narrative.
– Developed augmented reality-enhanced photography and a mixed reality headset game, bringing
– consumers unforgettable branded interactions across both digital and physical spaces.
Crafted multi-sensory experiences, incorporating taste and scent elements, to fully engage audiences in
the exhibition’s story and create deeper emotional connections.
– Created all promotional materials for social media and OOH marketing, with two Instagram reels
collectively reaching 22k views, demonstrating power of digital engagement to reach new audiences.
– Extensively researched Gen Z consumer trends focusing on experiential engagement, developing trends
– into customer-centric brand activations.
– Chosen by Dazed Club to feature in Dazed Spotlight on Instagram and Web.
Featured by GLITCH Magazine Instagram page.
Skills used: Collaboration, experiential brand activation, XR technologies, immersive experience design.
WORK EXPERIENCE
Graduate Teaching Assistant | BA (Hons) Future Media Production
Manchester Metropolitan University | Sept 2022- May 2024
– Supported students in idea generation and creative problem solving, pushing boundaries in XR tech for media, marketing, retail and public impact areas.
– Conducted workshops and sessions on using consumer insights to develop market-driven XR branding strategies that resonate with diverse audiences.
– Facilitated hands-on training in 3D software (Blender, Unreal Engine) and motion capture, helping students to create immersive brand experiences.
– Managed the course social media channels (Instagram, YouTube, LinkedIn, Discord), promoting the course, fostering a collaborative community and engaging with potential students.
Skills used: Mentorship, research-driven strategy and consumer insights, technical skills.
Freelance Marketer MGas – Leicestershire| Ongoing
– Created advertisements for local directories to promote seasonal offers, considering the demographic of readers in the design process and resulting in an increase of 16 new customers and 38 returning customers (Summer ’24 offer).
– Driving sales, finding new clients to drive business growth and building deep relationships with both customers and clients, fostering a strong network to create lasting partnerships and expand opportunities.
– Assisting with basic website SEO and copy.
LinkedIn: lilyvictoriataylor Instagram: @lilyvtaylor
lilyvictoriataylor@outlook.com www.lilyvictoriataylor.com
EDUCATION
MSc Games and Extended Reality DISTINCTION University of Salford| Sept 2022- Sept 2024
– Developed expert knowledge through research into post-COVID brand strategies, focusing on XR
technology such as augmented and virtual reality, and the metaverse, to re-engage consumers in
physical spaces, with a strong focus on Millennial, Gen Z and Alpha trends.
– Enhanced project management abilities using Agile planning and practice-based research methodology.
– Gained expertise in immersive tech creation, mastering tools like Blender, Unity, and Adobe Suite
(Photoshop, Premiere Pro, After Effects).
BA (Hons) Fashion Promotion 1:1
Manchester Metropolitan University| Sept 2019- May 2022
– Explored the evolution of brand strategies during COVID, integrating VR and other technologies to stay
relevant and connect with consumers in new ways.
– Gained in-depth knowledge of fashion marketing strategies, with a focus on consumer behaviour, and
experiential marketing techniques in response to trend reports.
– Founded the Fashion Society, encouraging cross-discipline collaboration through creative briefs.
Art and Design Foundation Degree Merit Nottingham College| Sept 2018- May 2019
A-Levels History- A, English Literature- B, French- C
WQE| Sept 2016- July 2018
GCSE 11 A*- B including Maths & English
Anstey Martin High School| Sept 2010- July 2016
KEY SKILLS
• Experiential Marketing: Brand activations, immerse event curation, phygital experience design
• Strategist: Consumer research and insights, marketing trends, research-led ideation
• Creative Leadership: Creative direction, collaboration across disciplines, problem solving
• Marketing Channels: Social media, OOH, event marketing, brand activations.
• Teaching & Mentorship: Guiding students in creative briefs, pushing boundaries with new ideas.